tag:blogger.com,1999:blog-8563625851047891612024-03-13T10:20:36.381-07:00Jurnal "KOMUNIKASI PEMASARAN TERPADU" (Integreted Marketing Communication/ IMC )Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.comBlogger21125tag:blogger.com,1999:blog-856362585104789161.post-89231578221958948272014-11-08T14:43:00.000-08:002014-11-08T14:43:04.956-08:00Sewaan / DiKontrakan Rumah STRATEGIS - di TENGAH KOTA Bandung<h3 class="post-title entry-title">
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<span class="userContent">Di kontrakan TANPA PERANTARA </span></div>
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<span class="userContent">Alamat Rumah : <span style="color: blue;"><strong>Jl. Nilem V No.25 Buah batu - Bandung</strong></span></span></div>
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<span class="userContent">HUB : 0878 2298 4716 .... Pin BB : 27CBC148</span><span class="userContentSecondary"></span></div>
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<span data-ft="{"tn":"K"}" data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3]"><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0]"><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[0]">Luas Rmh : 150 M2</span><br data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[1]" /><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[2]">Kondisi : Layak huni/Permanen (4 Kamar Tidur, 1 RUtama, 1 RKeluarga, 2 Kamar Mandi, Dapur),</span><br data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[3]" /><br data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[4]" /><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[5]"></span></span></span><span data-ft="{"tn":"K"}" data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3]"><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0]"><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[5]"><span style="font-weight: bold;">Lokasi Strategis</span> (Dekat Jalan Utama, Dekat ke Pertokoan / Pasar, Dekat ke Terminal
& ke arah Jalan Toll, Dekat Sekolahan / Kampus / Perkantoran / Bank / Hotel
HORISON / Hotel Sepuluh, Dekat Rumah Sakit Muhammadyah) - di TENGAH KOTA Bandung </span><br data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[6]" /><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[7]"> </span></span></span></div>
<span data-ft="{"tn":"K"}" data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3]"><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0]"><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[7]">Fasilitas : PDAM 24 jam, PLN 2200 KWh</span><br data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[8]" /><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[9]">Cocok Utk : </span></span></span><span data-ft="{"tn":"K"}" data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3]"><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0]"><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[9]"><strong>Rumah Tinggal</strong>/PerKantoran</span><br data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[10]" /><br data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[11]" /><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[12]">Bisa Berikut / Plus Perabot</span><br data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[13]" /><br data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[14]" /><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[15]">Contact : </span></span></span><strong>Pak KEN Kanaidi</strong><br />
<span data-ft="{"tn":"K"}" data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3]"><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0]"><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[15]">(Hp : 0812 2353 284 – 0878 22 98 4716)</span></span></span><br />
<span data-ft="{"tn":"K"}" data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3]"><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0]"><span data-reactid=".r[bu3w].[1][4][1]{comment4666379077394_2085031}.[0].{right}.[0].{left}.[0].[0].[0][3].[0].[15]">-----------------------------------------------------</span></span></span><br />Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-856362585104789161.post-85763089229213562952013-07-27T22:20:00.002-07:002013-07-27T22:20:35.641-07:00ANNUAL REPORT PT Pos Indonesia (Persero) Tahun 2012, Peserta Annual Report Award (ARA) <br />
ANNUAL REPORT PT Pos Indonesia (Persero) 2012 yang disusun oleh Tim IPO - PT
Pos utk Pertama kalinya ikut ajang bergengsi "Annual Report Award
(ARA)" 2013 . . . . . click di <a href="http://ipo-posindonesia.blogspot.com/" rel="nofollow" target="_blank">http://ipo-posindonesia.blogspot.com/</a><br />
<br />
Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-856362585104789161.post-64116688671117360952013-07-02T08:01:00.002-07:002013-07-02T08:01:27.111-07:00PENGARUH KOMUNIKASI PEMASARAN DAN KERELASIAN NASABAH TERHADAP LOYALITAS NASABAH <div style="text-align: center;">
<b>Nandan Limakrisna</b></div>
<div style="text-align: center;">
<b>Jurnal Ekonomi Bisnis</b> No. 1 Vol. 13, April 2008</div>
<br />
<b>ABSTRAK</b><br />Penelitian ini bertujuan untuk mengalisis pengaruh parsial dan simultan komunikasi<br />pemasaran dan relasi pelanggan terhadap loyalitas pelanggan. Objek penelitian<br />adalah Usaha Kecil dan Menengah (UKM) di bank Jabar Banten. Suatu survey<br />dilakukan untuk mengumpulkan data di kantor cabang Padalarang, dengan responden<br />adalah pengusaha UKM yang merupakan nasabah bank. Kuesioner menjadi<br />instrumen penelitian dan disebarkan kepada responden. Data yang terkumpul<br />dianalisis menggunakan uji statistik F dan t. Hasil penelitian menunjukkan bahwa<br />komunikasi pemasaran dan relasi pelanggan secara simultan mempengaruhi loyalitas<br />pelanggan. Relasi pelanggan memiliki pengaruh parsial yang paling dominan<br />terhadap loyalitas pelanggan.<br />Kata Kunci : komunikasi pemasaran, relasi pelanggan, loyalitas pelanggan, kredit<br />UKM, bank Jabar banten<br /><br />
<b>PENDAHULUAN</b><br />Sesuai dengan fungsi bank sebagai<br />badan usaha yang menjalankan peran<br />intermediasi, penyaluran kredit<br />merupakan salah satu kegiatan usaha<br />bank yang dominan. Oleh karena itu tak<br />heran apabila pendapatan bunga kredit<br />menjadi sumber pendapatan terbesar<br />perbankan. Kredit sebagai kegiatan usaha<br />utama perbankan senantiasa mengandung<br />resiko yang relatif besar. Timbulnya<br />kredit nonlancar atau kredit bermasalah<br />dan kerugian karena pemberian kredit<br />sebagai resiko kredit, yang akan<br />mempengaruhi tingkat kesehatan bank<br />dan berkurangnya pendapatan bunga<br />kredit yang seharusnya diterima.<br />Lambatnya pertumbuhan penyaluran<br />kredit terutama kredit kepada UMKM<br />dan rendahnya rasio pinjaman terhadap<br />deposito menunjukkan bahwa fungsi ..... . . . ...<span style="font-family: "Trebuchet MS","sans-serif"; mso-ansi-language: PT-BR;"> </span><span lang="EN-US" style="font-family: "Arial Narrow","sans-serif"; mso-ansi-language: EN-US;">(<a href="mailto:kana_ati@yahoo.com"><span style="color: #0400ff; text-decoration: none; text-underline: none;">baca_selengkapnya</span></a>)</span>
<span lang="EN-US" style="font-family: "Arial Narrow","sans-serif"; mso-ansi-language: EN-US;"> </span>
<br />
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">Artikel
lengkap dikompilasi oleh/<b>hubungi </b>:</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;"><a href="http://www.pemimpinunggul.com/thesis/kanaidi.html"><span style="color: #0400ff;">Kanaidi, SE., M.Si</span></a> </span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">(Penulis, Peneliti, PeBisnis,
Trainer dan Dosen Marketing Management).</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">e-mail ke : <a href="mailto:kana_ati@yahoo.com"><span style="color: #0400ff;">kana_ati@yahoo.com</span></a>
atau <a href="mailto:kanaidi@poltekpos.ac.id"><span style="color: #0400ff;">kanaidi@poltekpos.ac.id</span></a><br />
HP. 08122353284 </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: IN;">------------------------------- </span></b></div>
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E:\K A N A I D I\Journal LoyaltyKanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-856362585104789161.post-53810566925917444562013-03-08T04:53:00.000-08:002013-03-08T05:35:37.049-08:00Kanaidi, SE., M.Si sebagai Pembicara "Seminar PERIKLANAN ( Ambient Media )" di Univ. Esa Unggul Jakarta, 06 Maret 2013<br />
<span data-ft="{"tn":"K"}" id=".reactRoot[1].[1][2][1]{comment10200169101444183_3133134}.0.[1].0.[1].0.[0].[0][2]"><span class="UFICommentBody" id=".reactRoot[1].[1][2][1]{comment10200169101444183_3133134}.0.[1].0.[1].0.[0].[0][2].0"><span id=".reactRoot[1].[1][2][1]{comment10200169101444183_3133134}.0.[1].0.[1].0.[0].[0][2].0.[0]">Photo2 sebagai Pembicara "Seminar PERIKLANAN ( Ambient Media )" di Univ. Esa Unggul Jakarta, 06 Maret 2013 ...click di....</span><a content="http://www.facebook.com/media/set/?set=a.3839048354643.1073741825.1831077976&type=1" href="http://www.facebook.com/media/set/?set=a.3839048354643.1073741825.1831077976&type=1" id=".reactRoot[1].[1][2][1]{comment10200169101444183_3133134}.0.[1].0.[1].0.[0].[0][2].0.[1]" target="_blank">http://www.facebook.com/media/set/?set=a.3839048354643.1073741825.1831077976&type=1</a></span></span><br />
<br />
Seminar dibuka oleh Bapak DR. Indrawadi Tamin, M.Sc (Dekan FIKOM UEU,
Dewan Pengawas LPP TVRI, Komisaris Tabloid Infotainment C & R ).
Moderator : Ibu Euis Nurul, SE., M.Si (Ka.Jur Periklanan UEU).<br />
Hadir juga
dalam seminar tersebut Bapak Abdurrahman dan para Dosen, serta sekitar 250 orang Mahasiswa <span data-ft="{"tn":"K"}" id=".reactRoot[493].[1][2][1]{comment100004900572783:137555163084502:21:1362481796:137555166417835:0_179256}.0.[1].0.[1].0.[0].[0][2]"><span class="UFICommentBody" id=".reactRoot[493].[1][2][1]{comment100004900572783:137555163084502:21:1362481796:137555166417835:0_179256}.0.[1].0.[1].0.[0].[0][2].0"><span id=".reactRoot[493].[1][2][1]{comment100004900572783:137555163084502:21:1362481796:137555166417835:0_179256}.0.[1].0.[1].0.[0].[0][2].0.[0]">Univ. Esa Unggul Jakarta sebagai peserta.</span></span></span><br />
<span data-ft="{"tn":"K"}" id=".reactRoot[493].[1][2][1]{comment100004900572783:137555163084502:21:1362481796:137555166417835:0_179256}.0.[1].0.[1].0.[0].[0][2]"><span class="UFICommentBody" id=".reactRoot[493].[1][2][1]{comment100004900572783:137555163084502:21:1362481796:137555166417835:0_179256}.0.[1].0.[1].0.[0].[0][2].0"><span id=".reactRoot[493].[1][2][1]{comment100004900572783:137555163084502:21:1362481796:137555166417835:0_179256}.0.[1].0.[1].0.[0].[0][2].0.[0]"><span data-ft="{"tn":"K"}" id=".reactRoot[493].[1][2][1]{comment100004900572783:137555163084502:21:1362481796:137555166417835:0_179256}.0.[1].0.[1].0.[0].[0][2]"><span class="UFICommentBody" id=".reactRoot[493].[1][2][1]{comment100004900572783:137555163084502:21:1362481796:137555166417835:0_179256}.0.[1].0.[1].0.[0].[0][2].0"><span id=".reactRoot[493].[1][2][1]{comment100004900572783:137555163084502:21:1362481796:137555166417835:0_179256}.0.[1].0.[1].0.[0].[0][2].0.[4]">Lihat juga di .... </span><a content="http://www.esaunggul.ac.id/news/10766/" href="http://www.esaunggul.ac.id/news/10766/" id=".reactRoot[493].[1][2][1]{comment100004900572783:137555163084502:21:1362481796:137555166417835:0_179256}.0.[1].0.[1].0.[0].[0][2].0.[5]" rel="nofollow" target="_blank">http://www.esaunggul.ac.id/news/10766/</a></span></span></span></span></span><br />
<br />
<span data-ft="{"tn":"K"}" id=".reactRoot[493].[1][2][1]{comment100004900572783:137555163084502:21:1362481796:137555166417835:0_179256}.0.[1].0.[1].0.[0].[0][2]"><span class="UFICommentBody" id=".reactRoot[493].[1][2][1]{comment100004900572783:137555163084502:21:1362481796:137555166417835:0_179256}.0.[1].0.[1].0.[0].[0][2].0"><span id=".reactRoot[493].[1][2][1]{comment100004900572783:137555163084502:21:1362481796:137555166417835:0_179256}.0.[1].0.[1].0.[0].[0][2].0.[0]"><span data-ft="{"tn":"K"}" id=".reactRoot[493].[1][2][1]{comment100004900572783:137555163084502:21:1362481796:137555166417835:0_179256}.0.[1].0.[1].0.[0].[0][2]"><span class="UFICommentBody" id=".reactRoot[493].[1][2][1]{comment100004900572783:137555163084502:21:1362481796:137555166417835:0_179256}.0.[1].0.[1].0.[0].[0][2].0"> </span></span> </span></span></span>Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-856362585104789161.post-75349373470543685902012-11-27T03:12:00.002-08:002012-11-27T03:12:44.773-08:00Perancangan Komunikasi Pemasaran Terpadu Untuk Fasilitas Baru Kebun Binatang Surabaya<div style="text-align: center;">
Oleh : <b>Dinar Wahyu Kuncoro</b></div>
<div style="text-align: center;">
Publikasi pada : <b>JURNAL SAINS DAN SENI ITS</b> Vol. 1, No. 1, (Sept. 2012) ISSN: 2301-928X</div>
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<b>Abstrak</b><br />
Kebun Binatang Surabaya (KBS) adalah salah<br />satu kebun binatang yang populer di Indonesia. Beberapa<br />tahun yang lalu KBS juga sempat menjadi salah satu kebun<br />binatang dengan koleksi satwa terlengkap se-Asia Tenggara.<br />Namun pada saat ini kondisi KBS sudah sangat berbeda,<br />menyusul berbagai macam permasalahan yang terjadi di KBS<br />diantaranya kematian – kematian satwa langka yang terus<br />terjadi, konflik internal KBS yang berkepanjangan. Perbaikan<br />citra KBS di masyarakat adalah hal yang akan dilakukan oleh<br />KBS demi memperbaiki dan mempertahankan salah satu ikon<br />kebun binatang di Indonesia. Dengan adanya fenomena<br />tersebut, penelitian yang dibuat adalah sebuah perancangan<br />komunikasi pemasaran terpadu yang bertujuan untuk<br />mengkomunikasikan perbaikan – perbaikan yang ada di KBS.<br />Penelitian dilakukan dengan beberapa cara, antara lain<br />pengamatan berupa survei langsung di lapangan dan<br />wawancara dengan stakeholder KBS sebagai data primer.<br />Selain itu perolehan data juga diperoleh dengan mengunakan<br />literatur seperti buku, majalah, dan sumber lainya sebagai data<br />sekunder. Hasil data didapatkan konsep baru KBS yang<br />menawarkan tempat baru untuk berkumpul bersama dengan<br />suasana alami didalamnya. Konsep tersebut akan dijadikan<br />sebagai pemikiran utama “The point of natural refreshment”<br />sebagai slogannya. Melalui penelitian ini diharapkan dapat<br />mengembalikan citra KBS sebagai salah satu ikon Surabaya di<br />mata masyarakat dan menarik minat masyarakat untuk<br />berkunjung ke KBS.<br /><b>Kata Kunci</b> : Komunikasi Pemasaran, Terpadu, Kebun<br />binatang Surabaya, Natural Refreshment<br /><br />
<b>PENDAHULUAN</b><br />URABAYA merupakan kota terbesar kedua di<br />Indonesia. Di kota inilah banyak berdiri banyak<br />bangunan yang berfungsi sebagai pusat perdagangan. Dari<br />perkembangan yang terjadi inilah banyak sekali orang–<br />orang yang datang ke Surabaya untuk berbisnis. Para<br />pendatang juga bukan saja berasal dari pulau Jawa namun<br />juga pulau–pulau lain di Indonesia. Semakin pesat<br />berkembangnya kota Surabaya membuat kota metropolitan<br />ini lama– kelamaan menjadi kota yang sibuk akan kegiatan<br />perkantoran dan bisnisnya. Di tengah padatnya kota<br />Surabaya yang semakin berkembang pesat, warga di kota<br />Surabaya khususnya membutuhkan tempat rekreasi yang<br />dapat menjadi jujukan untuk melepas penat dari kesibukan<br />sehari–hari. Pada saat ini telah banyak didirikan tempat<br />wisata di Jawa Timur dengan daya tarik satwa dan flora<br />sedang digemari. . . . <span style="font-family: "Arial Narrow","sans-serif"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12pt;">.</span><span lang="PT-BR" style="font-family: "Trebuchet MS","sans-serif"; font-size: 12pt;">. </span>(<a href="mailto:kana_ati@yahoo.com" style="color: #0400ff; text-decoration: none;">baca_selengkapnya</a> )
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Artikel lengkap dikompilasi oleh/<b>hubungi </b>:</div>
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<b><a href="http://www.pemimpinunggul.com/thesis/kanaidi.html" style="color: #0400ff; text-decoration: none;">Kanaidi, SE., M.Si</a> </b>(Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management).</div>
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e-mail ke : <a href="mailto:kana_ati@yahoo.com" style="color: #0400ff; text-decoration: none;">kana_ati@yahoo.com</a> atau <a href="mailto:kanaidi@poltekpos.ac.id" style="color: #0400ff; text-decoration: none;">kanaidi@poltekpos.ac.id</a><br />
HP. 08122353284 </div>
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E:\K A N A I D I\Data\My Docu\aKEN\JOURNAL\Jurnal IMC<br />
<br />Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-856362585104789161.post-27295175834151637082012-11-27T02:23:00.004-08:002013-12-22T18:43:18.935-08:00Analisis Dampak Implementasi Strategi Komunikasi Pemasaran Terpadu dalam Penciptaan Ekuitas Merek<div style="text-align: center;">
Oleh : <b>Sunarto Prayitno</b></div>
<div style="text-align: center;">
Publikasi pada : <i><b>Journal of Strategic Communication</b></i>, Vol.1 No.1 Sept.2010</div>
<br />
<b>Abstrak</b><br />
<div style="text-align: justify;">
Kondisi persaingan yang ketat di industri perbankan di Indonesia ditandai dengan banyaknya pemanfaatan khususnya progam-program sales promo on, yang menimbulkan pertanyaan bahwa perbankan yang seharusnya sebagai perusahaan yang lebih memasarkan jasa yang bersifat high involvement product, selayaknya lebih menikberatkan pada penciptaan citra maupun ekuitas produk. Maka dilakukan penelitian ini yang bertujuan untuk memahami peranan atau pengaruh elemen-elemen komunikasi pemasaran terhadap pembentukan ekuitas merek.<br />Model Integrated Marke ng Communica ons dijadikan referensi utama sebagai teori yang menggambarkan keterkaitan dan pengaruh bermacam elemen komunikasi pemasaran dalam penciptaan ekuitas merek. Paradigma posi vism dimanfaatkan dalam penelitian ini, yang lebih bersifat kuantatif dalam upaya untuk memahami keterkaitan dan pengaruh antara elemen-elemen komunikasi pemasaran yang dikelompokkan dalam klasifikasi so -sell dan hard-sell terhadap pembentukan ekuitas merek. Konsumen, baik nasabah maupun bukan nasabah bank terkait dipilih sebagai responden, di mana data diambil dari tiga kota, yaitu: Jakarta, Medan, dan Surabaya sejumlah 246 orang dengan menggunakan kuesioner tertutup. Hasil penelitian memberikan gambaran bahwa elemen-elemen komunikasi pemasaran yang bersifat so -sell memberikan kontribusi atau pengaruh yang lebih besar di<br />banding elemen yang bersifat hard-sell dalam pembentukan ekuitas merek.<br />Kata Kunci: Komunikasi pemasaran terpadu, hard-sell, so -sell, tanggapan, ekuitas merek, high involvement product.</div>
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<span style="font-family: "Arial Narrow","sans-serif"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12pt;">.</span><span lang="PT-BR" style="font-family: "Trebuchet MS","sans-serif"; font-size: 12pt;">. </span>(<a href="mailto:kana_ati@yahoo.com" style="color: #0400ff; text-decoration: none;">baca_selengkapnya</a> )
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<b><a href="http://www.pemimpinunggul.com/thesis/kanaidi.html" style="color: #0400ff; text-decoration: none;">Kanaidi, SE., M.Si</a> </b>(Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management).</div>
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e-mail ke : <a href="mailto:kana_ati@yahoo.com" style="color: #0400ff; text-decoration: none;">kana_ati@yahoo.com</a> atau <a href="mailto:kanaidi@poltekpos.ac.id" style="color: #0400ff; text-decoration: none;">kanaidi@poltekpos.ac.id</a><br />
HP. 08122353284 </div>
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E:\K A N A I D I\Data\My Docu\aKEN\JOURNAL\Jurnal IMC
Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-856362585104789161.post-72154951094289681752012-11-27T02:15:00.001-08:002012-11-27T02:15:16.706-08:00A Case Study: Why a Brand’s Most Loyal Should Be its Most Valued <div style="text-align: center;">
by : <b><span style="color: blue; font-family: "FrutigerLT-Light","sans-serif"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: FrutigerLT-Light; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">MICHELLE A. ELHERT & NICHOLAS ZIEGLER</span></b></div>
<div style="text-align: center;">
<span style="color: blue; font-family: "FrutigerLT-Light","sans-serif"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: FrutigerLT-Light; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"> Published : <b>J O U R N A L O F Integrated Marketing Communications</b>_ 2010</span></div>
<br />
<span style="color: blue; font-family: "FrutigerLT-Light","sans-serif"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: FrutigerLT-Light; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">ABSTRACT<br />Many organizations frequently refer to having a “customer-first” strategy, yet often this catchphrase is merely conceptual. It’s the first thing to go when growth stalls, and the company often reverts to a bottom-line, shareholder-centric approach. It is the rare few that have been able to rework traditional marketing and sales initiatives to execute business operations and strategies to keep the customer top-of-mind. dunnhumby challenges organizations to embark on a customer-first journey, forcing a shift in the brand-management paradigm. dunnhumby finds itself in a unique position despite the downturn since it has worked to find ways to truly keep its stated goals as its main focus. Integrated marketing communications is very much alive at the company, serving as proof that the IMC methodology is a viable, profitable solution. At the heart of the approach is a customer-first strategy, supported by the Power of Three: the retailer, the manufacturer and dunnhumby. The following article shares a framework and case-study example to illustrate how brands may execute a customer-first strategy – allowing them to not only survive but also thrive in a tough economy. </span>. .<span style="font-family: "Arial Narrow","sans-serif"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 150%;">.</span><span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12pt;"> .</span><span lang="PT-BR" style="font-family: "Trebuchet MS","sans-serif"; font-size: 12pt;">. </span>(<a href="mailto:kana_ati@yahoo.com" style="color: #0400ff; text-decoration: none;">baca_selengkapnya</a> )
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<b><a href="http://www.pemimpinunggul.com/thesis/kanaidi.html" style="color: #0400ff; text-decoration: none;">Kanaidi, SE., M.Si</a> </b>(Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management).</div>
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e-mail ke : <a href="mailto:kana_ati@yahoo.com" style="color: #0400ff; text-decoration: none;">kana_ati@yahoo.com</a> atau <a href="mailto:kanaidi@poltekpos.ac.id" style="color: #0400ff; text-decoration: none;">kanaidi@poltekpos.ac.id</a><br />
HP. 08122353284 </div>
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<span class="Apple-style-span" style="line-height: normal;"><span style="font-weight: bold;">------------------------------- </span></span></div>
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<span style="color: blue; font-family: "FrutigerLT-Light","sans-serif"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: FrutigerLT-Light; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"> </span>Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-856362585104789161.post-73940049090680351602012-11-27T02:09:00.000-08:002012-11-27T02:09:30.865-08:00WORD OF MOUTH AND VIRAL MARKETING: Taking the temperature of the hottest trends in marketing<div style="text-align: center;">
by <b>Rick Ferguson</b><br />Published : <b>J O U R N A L O F Integrated Marketing Communications</b>_ 2010</div>
<br />
<b>ABSTRACT</b><br />Word of mouth or viral marketing efforts are not always a sure bet. But a well-placed, calculated and provocative campaign can spark a firestorm of buzz that sometimes can be effective for years in non-terminal new mediums like the Internet. Marketers must follow the Viral Commandments when creating a word of mouth campaign to ensure marketing resources are put to highest and best use. Focusing on identifying the consumer is a vital step to build advocacy. Viral marketing shouldn’t anchor a marketing strategy but when used effectively can be an important ace-up-the-sleeve. How much of an actionable response can be evoked and measured from viral and word of mouth campaigns? Testimonials and commentary from marketers practicing these methods and the pundits that attempt to gauge the effectiveness. This article studies examples of emerging marketing trends such as word of mouth and viral marketing, and attempts to determine their measurability in terms of<br />return on investment.<br />
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Though WOM spending is difficult to track, the<br />trend is behind the increase in Internet ad spending,<br />with the Interactive Advertising Bureau reporting that<br />companies spent $4.9 billion on the Internet channel<br />in the first quarter of 2007, up 26 percent from<br />the same period last year. If you doubt that WOM<br />is leading the virtual land rush, then note a recent<br />Inc. magazine study, which found that 82 percent of<br />the fastest-growing private companies employ WOM<br />techniques.<br />Viral campaigns build awareness, but do they build<br />market share? Can marketers identify or create brand<br />evangelists—those consumers who actively promote<br />their favorite products and services to family, friends<br />and business associates? Can their effect on the bottom<br />line be measured? How can viral campaigns link to<br />existing loyalty marketing efforts? Is a viral video<br />really all you need to create customer advocates—or<br />are agencies. .<span style="font-family: "Arial Narrow","sans-serif"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 150%;">.</span><span lang="IN" style="font-family: "Times New Roman","serif"; font-size: 12pt;"> .</span><span lang="PT-BR" style="font-family: "Trebuchet MS","sans-serif"; font-size: 12pt;">. </span>(<a href="mailto:kana_ati@yahoo.com" style="color: #0400ff; text-decoration: none;">baca_selengkapnya</a> )
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Artikel lengkap dikompilasi oleh/<b>hubungi </b>:</div>
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<b><a href="http://www.pemimpinunggul.com/thesis/kanaidi.html" style="color: #0400ff; text-decoration: none;">Kanaidi, SE., M.Si</a> </b>(Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management).</div>
<div class="MsoNormal">
e-mail ke : <a href="mailto:kana_ati@yahoo.com" style="color: #0400ff; text-decoration: none;">kana_ati@yahoo.com</a> atau <a href="mailto:kanaidi@poltekpos.ac.id" style="color: #0400ff; text-decoration: none;">kanaidi@poltekpos.ac.id</a><br />
HP. 08122353284 </div>
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E:\K A N A I D I\Data\My Docu\aKEN\JOURNAL\Jurnal IMC Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-856362585104789161.post-64324726198934819352012-11-18T18:02:00.002-08:002012-11-18T18:02:43.237-08:00PUBLIKASI ILMIAH dan Daftar PENELITIAN RELEVAN <!--[if gte mso 9]><xml>
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<b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-ansi-language: EN-US;"></span></b><b><span lang="IN" style="color: blue; font-family: "Arial","sans-serif"; font-size: 14.0pt;"></span></b><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-ansi-language: EN-US;"></span></b></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-ansi-language: EN-US; mso-bidi-font-weight: bold;">Oleh :<b> </b></span><span lang="IN"><a href="http://www.pemimpinunggul.com/thesis/kanaidi.html"><b><span style="color: #0400ff; font-family: "Arial","sans-serif"; font-size: 14.0pt;">Kanaidi,
SE., M.Si</span></b></a></span><b><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-ansi-language: EN-US;"></span></b></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt left 171.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Pengukuran Kesenjangan Antara
Harapan dan Persepsi Kualitas Layanan (Service Quality) Pendidikan di Politeknik
Pos Indonesia</span></b><span lang="IN" style="font-family: "Arial","sans-serif";">.
</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Oleh
: Kanaidi, Imam Kambali & Hilman Setiadi </span><span lang="IN" style="font-family: "Arial","sans-serif";">(Penelitian Kelompok, Tahun 2002).</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt left 171.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Pengaruh Remunerasi dan
Motivasi Kerja Pegawai Terhadap Kinerja PT Pos Indonesia (Persero)</span></b><span lang="IN" style="font-family: "Arial","sans-serif";"> </span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Oleh: I Wayan
Kemara Giri & Kanaidi </span><span lang="IN" style="font-family: "Arial","sans-serif";">(Penelitian
Kelompok, Tahun 2003).</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt left 171.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Analisis Pengaruh Motivasi
Terhadap Keputusan Pembelian Konsumen Pada Jasa Logistik PT Pos Indonesia
(Persero)</span></b><span lang="IN" style="font-family: "Arial","sans-serif";">. </span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Oleh : I Made
Wirya Suputra & Kanaidi </span><span lang="IN" style="font-family: "Arial","sans-serif";">(Penelitian
Kelompok, Tahun 2005).</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Pengaruh </span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Kinerja </span></b><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Kualitas
Pelayanan terhadap Loyalitas Pelanggan Jasa EMS
di Wilayah Pos Bandung Raya (Dengan Pendekatan <i style="mso-bidi-font-style: normal;">Quality Function Develoyment</i></span></b><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span lang="IN" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> </span></i></b><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">/</span></i></b><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span lang="IN" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> </span></i></b><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">QFD)</span></b><span lang="IN" style="font-family: "Arial","sans-serif";"> </span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Oleh: Kanaidi </span><span lang="IN" style="font-family: "Arial","sans-serif";">(Penelitian </span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Mandiri</span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">,</span></b><span lang="IN" style="font-family: "Arial","sans-serif";"> Tahun 2007)</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. </span><span lang="IN" style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Publikasi pada : <b><i>COMPETITIVE</i></b>,
Vol.4. No.1, Maret 2008. ISSN : 0216-2539</span><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-ansi-language: EN-US; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">. </span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"><span style="mso-spacerun: yes;"> </span><a href="http://ken-qfd.blogspot.com/2012/11/pengaruh-kinerja-kualitas-pelayanan.html">http://ken-qfd.blogspot.com/2012/11/pengaruh-kinerja-kualitas-pelayanan.html</a>
atau </span><span lang="IN"><a href="http://www.scribd.com/doc/41377463/Pengaruh-Kualitas-Pelayanan-Terhadap-Customer-Loyalty-Jasa-EMS-PT-Pos-Indonesia"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">http://www.scribd.com/doc/41377463/Pengaruh-Kualitas-Pelayanan-Terhadap-Customer-Loyalty-Jasa-EMS-PT-Pos-Indonesia</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt left 171.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Keterkaitan <i style="mso-bidi-font-style: normal;">Service Quality</i> terhadap <i style="mso-bidi-font-style: normal;">Satisfaction, Reputation, Switching Cost, </i>dan
<i style="mso-bidi-font-style: normal;">Loyalty</i></span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">.</span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";"> </span></b><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Oleh : Kanaidi & Suparno
Saputra (Penelitian Hibah Bersaing DIKTI/DIKNAS, </span><span lang="IN" style="font-family: "Arial","sans-serif";">Tahun 2007</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">).</span><span lang="IN" style="font-family: "Arial","sans-serif";"> Artikel Ilmiah dipublikasikan
pada <b style="mso-bidi-font-weight: normal;">Jurnal Bisnis, Manajemen &
Ekonomi</b>, Bandung, Vol. 8 No. 4 Mei 2007, hal. 1279-1289</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">.</span> <span lang="IN"><a href="http://ken-servqual1.blogspot.com/2009/11/analisis-service-quality-satisfaction.html"><span style="font-family: "Arial","sans-serif";">http://ken-servqual1.blogspot.com/2009/11/analisis-service-quality-satisfaction.html</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt left 171.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Pengaruh Kualitas Pelayanan
terhadap Loyalitas Pelanggan Jasa Pendidikan di Politeknik Pos Indonesia
(Dengan Pendekatan <i style="mso-bidi-font-style: normal;">Quality Function
Develoyment/</i>QFD)</span></b><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">.</span><span style="font-family: "Arial","sans-serif";">
</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Oleh
: Suparno Saputra & Kanaidi</span><span lang="IN" style="font-family: "Arial","sans-serif";">.
(Penelitian Kelompok</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">,</span><span style="font-family: "Arial","sans-serif";">
<span lang="IN">Tahun 2008)</span></span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">.</span> <span lang="IN"><a href="http://ken-servqual1.blogspot.com/2010/10/pengaruh-kinerja-kualitas-pelayanan.html"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">http://ken-servqual1.blogspot.com/2010/10/pengaruh-kinerja-kualitas-pelayanan.html</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt left 171.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">7.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Pengaruh <i style="mso-bidi-font-style: normal;">Customer Value</i> terhadap Keputusan Pembelian Pelanggan Jasa EMS di Wilayah Pos Bandung Raya</span></b><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. Oleh : Senny
Handayani & Kanaidi</span><span lang="IN" style="font-family: "Arial","sans-serif";">
(Penelitian Kelompok, Tahun 2008)</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. </span><span lang="IN" style="font-family: "Arial","sans-serif";">Publikasi
pada : <b>COMPETITIVE</b>, ISSN : 0216-2539 Vol.5 No.2, Desember 2009, 95-101</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. </span><span lang="IN"><a href="http://ken-value.blogspot.com/2012/11/pengaruh-customer-value-terhadap.html"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">http://ken-value.blogspot.com/2012/11/pengaruh-customer-value-terhadap.html</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt left 171.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">8.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Pengaruh Kualitas Pelayanan
terhadap Loyalitas Pelanggan Jasa Paketpos di Wilayah Pos Bandung Raya (Dengan
Pendekatan <i style="mso-bidi-font-style: normal;">Importance Performance
Analysis/</i>IPA),</span></b><span lang="IN" style="font-family: "Arial","sans-serif";">
</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Oleh
: I Wayan Kemara Giri, Kanaidi<span style="mso-spacerun: yes;"> </span>&
Suparno Saputra. </span><span lang="IN" style="font-family: "Arial","sans-serif";">(Penelitian
Kelompok</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">,</span><span lang="IN" style="font-family: "Arial","sans-serif";"> Tahun
2008.)</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. <a href="http://poltekpos.ac.id/repository/gdl.php?mod=browse&op=read&id=1--kanaidi-12">http://poltekpos.ac.id/repository/gdl.php?mod=browse&op=read&id=1--kanaidi-12</a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt left 171.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">9.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Pengaruh <i style="mso-bidi-font-style: normal;">CRM </i>dan <i style="mso-bidi-font-style: normal;">Corporate Image</i>
terhadap Loyalitas Nasabah Bank Jabar Cabang Suci di Bandung</span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. </span></b><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Oleh : Henny Utarsih & Kanaidi</span><span lang="IN" style="font-family: "Arial","sans-serif";"> (Penelitian Kelompok, Tahun
2008)</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. <span style="mso-spacerun: yes;"> </span></span><span lang="IN"><a href="http://ken-image.blogspot.com/2009/06/pengaruh-crm-terhadap-corporate-image.html"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">http://ken-image.blogspot.com/2009/06/pengaruh-crm-terhadap-corporate-image.html</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">10.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Daya
Pikat Pesan Iklan Sebagai Upaya Menarik Minat Pelanggan</span></b><span lang="IN" style="font-family: "Arial","sans-serif";">, Tahun 2008</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. Oleh :
Kanaidi</span><span lang="IN" style="font-family: "Arial","sans-serif";"> (Artikel
Ilmiah dipublikasikan pada Majalah <i style="mso-bidi-font-style: normal;">Competitive</i>,
Bandung, Vol. 4 No. 2 Desember 2008, hal. 72-87)</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. </span><span lang="IN"><a href="http://www.ken-iklan.blogspot.com/"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">http://www.ken-iklan.blogspot.com/</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt left 171.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">11.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Analisis
Daya Saing <i style="mso-bidi-font-style: normal;">Produk Pos Standar </i>dan <i style="mso-bidi-font-style: normal;">Pos Prima </i>PT. Pos Indonesia (Persero)<i style="mso-bidi-font-style: normal;"> </i>Dengan Pendekatan <i style="mso-bidi-font-style: normal;">Segmenting, Targeting, dan Positioning</i> (STP)</span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">.</span></b><span style="font-family: "Arial","sans-serif";">
</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Oleh
: Kanaidi, dkk </span><span lang="IN" style="font-family: "Arial","sans-serif";">(Penelitian
Kelompok<b style="mso-bidi-font-weight: normal;">,</b> Tahun 2008)</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. </span><span lang="IN"><a href="http://ken-stp.blogspot.com/2009/11/analisis-daya-saing-layanan-pt-pos.html"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">http://ken-stp.blogspot.com/2009/11/analisis-daya-saing-layanan-pt-pos.html</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt left 171.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">12.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Penelitian
Potensi Pasar Untuk Pengembangan Pelayanan Kantor Pos Pasar di Pasar
Tradisional Wilayah Usaha Pos V JABAR</span></b><span lang="IN" style="font-family: "Arial","sans-serif";">.</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> Oleh: Suparno Saputra, Kanaidi, dkk</span><span lang="IN" style="font-family: "Arial","sans-serif";"> (Penelitian Kelompok, Tahun
2008)</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt left 171.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">13.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Survei
Peluang Pengembangan Pelayanan Jasa <i style="mso-bidi-font-style: normal;">Micro
Finance</i> Di Kecamatan Jatinangor, Tanjungsari, dan Sekitarnya</span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">.</span></b><span style="font-family: "Arial","sans-serif";">
</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Oleh
: Kanaidi</span><span style="font-family: "Arial","sans-serif";"> <span lang="IN">(Penelitian
Mandiri, Tahun 2009)</span></span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">.</span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt left 171.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">14.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Penelitian
Pengaruh <i style="mso-bidi-font-style: normal;">Customer </i></span></b><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Value</span></i></b><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">
Terhadap </span></b><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Corporate
Image</span></i></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> Layanan Jasa
Paketpos PT Pos Indonesia</span></b><span lang="IN" style="font-family: "Arial","sans-serif";">,
Tahun 2009</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">.</span><span style="font-family: "Arial","sans-serif";"> </span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Oleh : Kanaidi
</span><span lang="IN" style="font-family: "Arial","sans-serif";">(Penelitian Dosen
Muda</span><span lang="IN" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> </span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">DIKTI/DIKNAS) </span><span lang="IN" style="font-family: "Arial","sans-serif";">Dipublikasikan
pada : <b>ProMark </b>Vol.1 No.</span><span lang="IN" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> </span><span lang="IN" style="font-family: "Arial","sans-serif";">2
Desember 2010, hal.83-99</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. </span><span lang="IN" style="font-family: "Arial","sans-serif";">ISSN
: 2087-3077)</span><span lang="IN"> <a href="http://ken-promark.blogspot.com/2010/11/pengaruh-customer-value-dan-corporate.html"><span style="font-family: "Arial","sans-serif";">http://ken-promark.blogspot.com/2010/11/pengaruh-customer-value-dan-corporate.html</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt left 171.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">15.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Penelitian
Pengaruh <i style="mso-bidi-font-style: normal;">Customer Relationship Management</i>,
Citra. dan <i style="mso-bidi-font-style: normal;">Customer Trust</i> Terhadap
Loyalitas Konsumen Tabungan Bank Jabar Cabang Tamansari Bandung</span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. </span></b><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Oleh: Imam Kambali, Kanaidi & Suparno Saputra </span><span lang="IN" style="font-family: "Arial","sans-serif";">(Penelitian Kelompok Dosen
Muda</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> DIKTI/DIKNAS</span><span lang="IN" style="font-family: "Arial","sans-serif";">,
Tahun 2009)</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. </span><span lang="IN" style="font-family: "Arial","sans-serif";">Publikasi
pada : <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">COMPETITIVE, </i></b><span style="mso-spacerun: yes;"> </span>Volume
6<span style="mso-spacerun: yes;"> </span>No.2, Desember 2010, hal.75-96 - ISSN
: 0216-2539</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. <a href="http://ken-crm.blogspot.com/2012/11/15-penelitian-pengaruh-customer.html">http://ken-crm.blogspot.com/2012/11/15-penelitian-pengaruh-customer.html</a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt left 171.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">16.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Penelitian
Analisis <i style="mso-bidi-font-style: normal;">Service Quality</i>, <i style="mso-bidi-font-style: normal;">Satisfaction, Trust, Reputation</i>, dan
Loyalitas Konsumen Jasa Logistik PT. Pos Indonesia (Persero)</span></b><span lang="IN" style="font-family: "Arial","sans-serif";">, </span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Oleh : Kanaidi
& Suparno Saputra</span><span lang="IN" style="font-family: "Arial","sans-serif";">
(Penelitian Hibah Bersaing DP2M Ditjen DIKTI, Tahun 2009</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">). </span><strong><span lang="IN" style="font-family: "Arial","sans-serif"; font-weight: normal; mso-bidi-font-weight: bold;">Publikasi pada :</span></strong><strong><span lang="IN" style="font-family: "Arial","sans-serif";"> Jurnal BISNIS, MANAJEMEN & EKONOMI</span></strong><strong><span lang="IN" style="font-family: "Arial","sans-serif"; font-weight: normal; mso-bidi-font-weight: bold;">_U</span></strong><strong><span style="font-family: "Arial","sans-serif"; font-weight: normal; mso-ansi-language: EN-US; mso-bidi-font-weight: bold;">niversitas
Widyatama. </span></strong><strong><span lang="IN" style="font-family: "Arial","sans-serif"; font-weight: normal; mso-bidi-font-weight: bold;">ISSN</span></strong><strong><span style="font-family: "Arial","sans-serif"; font-weight: normal; mso-ansi-language: EN-US; mso-bidi-font-weight: bold;">:</span></strong><strong><span lang="IN" style="font-family: "Arial","sans-serif"; font-weight: normal; mso-bidi-font-weight: bold;"> 1693-8305</span></strong><strong><span style="font-family: "Arial","sans-serif"; font-weight: normal; mso-ansi-language: EN-US; mso-bidi-font-weight: bold;">.</span></strong>
<span lang="IN"><a href="http://ken-servqual1.blogspot.com/2009/11/analisis-service-quality-satisfaction.html"><span style="font-family: "Arial","sans-serif";">http://ken-servqual1.blogspot.com/2009/11/analisis-service-quality-satisfaction.html</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<h3 style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 41.75pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt; text-align: justify; text-indent: -.25in;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">17.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">Penelitian </span><a href="http://ken-promark.blogspot.com/2010/10/pengaruh-customer-value-terhadap.html"><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 12.0pt; text-decoration: none; text-underline: none;">“Pengaruh Customer Value terhadap
Loyalitas Nasabah pada BMT Wahana Mandiri Jatayu Bandung”</span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;"> </span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-style: italic; mso-bidi-font-weight: bold;">Oleh : Kanaidi dan<i> </i></span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">Santilawati (Penelitian Mandiri). Publikasi pada : </span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal;">Jurnal
</span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">ProMaRK</span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;"> Vol.<span style="mso-spacerun: yes;"> </span>1, No.1
Juni 2010. ISSN : 2087-3077. </span><a href="http://ken-promark.blogspot.com/2010/10/pengaruh-customer-value-terhadap.html"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">http://ken-promark.blogspot.com/2010/10/pengaruh-customer-value-terhadap.html</span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;"></span></h3>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt left 171.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">18.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Pengaruh
Kualitas </span></b><b style="mso-bidi-font-weight: normal;"><span lang="SV" style="font-family: "Arial","sans-serif"; mso-ansi-language: SV;">Jasa, Nilai Jasa,
dan Kepuasan Pelanggan Terhadap Perilaku Minat Pembelian Konsumen</span></b><b style="mso-bidi-font-weight: normal;"><span lang="SV" style="font-family: "Arial Narrow","sans-serif"; mso-ansi-language: SV;"> </span></b><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">Jasa </span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Pos Express </span></b><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">di Wilayah Pos
Bandung Raya</span></b><span lang="IN" style="font-family: "Arial","sans-serif";">.</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> Oleh: Rudy
Dauhan & Kanaidi</span><span lang="IN" style="font-family: "Arial","sans-serif";">
(Penelitian </span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Dosen Muda DIKTI/DIKNAS</span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">,</span></b><span lang="IN" style="font-family: "Arial","sans-serif";"> Tahun 20</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">1</span><span lang="IN" style="font-family: "Arial","sans-serif";">0</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">). </span><span lang="IN" style="font-family: "Arial","sans-serif"; mso-bidi-font-weight: bold;">Publikasi
pada : Jurnal </span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">ProMaRK </span></b><span lang="IN" style="font-family: "Arial","sans-serif";">Vol.<span style="mso-spacerun: yes;">
</span>2, No.1 Juni 2011</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. </span><span lang="IN" style="font-family: "Arial","sans-serif";">ISSN
: 2087-3077)</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. </span><span lang="IN"><a href="http://ken-value.blogspot.com/2010/11/pengaruh-kualitas-jasa-nilai-jasa-dan.html"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">http://ken-value.blogspot.com/2010/11/pengaruh-kualitas-jasa-nilai-jasa-dan.html</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<h3 style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 41.75pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt; text-align: justify; text-indent: -.25in;">
<span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">19.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><a href="http://ken-merek.blogspot.com/2010/10/analisis-kepuasan-pelanggan-pada-produk.html"><span style="color: windowtext; font-family: "Arial","sans-serif"; font-size: 12.0pt; text-decoration: none; text-underline: none;">Analisis Kepuasan Pelanggan Pada
Produk Laptop Merek TOSHIBA, LENOVO, dan SONY Di Wilayah Bandung</span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">. </span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">Oleh : </span><span lang="IN" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-ansi-language: IN; mso-bidi-font-weight: bold;">Kanaidi </span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">&
</span><span lang="IN" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-ansi-language: IN; mso-bidi-font-weight: bold;">Dadang
Setiawan</span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;"> (Penelitian Mandiri </span><span lang="IN" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-ansi-language: IN; mso-bidi-font-weight: bold;">2010</span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">). Publikasi pada : </span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal;">Jurnal </span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">ProMaRK</span><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;"> Vol.<span style="mso-spacerun: yes;"> </span>2, No.2
Desember <span style="mso-spacerun: yes;"> </span>2011. ISSN : 2087-3077.</span> <a href="http://poltekpos.ac.id/repository/gdl.php?mod=browse&op=read&id=1--kanaididan-86"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">http://poltekpos.ac.id/repository/gdl.php?mod=browse&op=read&id=1--kanaididan-86</span></a><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;"></span></h3>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">20.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="ES-AR" style="font-family: "Arial","sans-serif"; mso-ansi-language: ES-AR;">“UPAYA PENERAPAN <i style="mso-bidi-font-style: normal;">TECHNO
ECONOMY</i> PADA UMKM </span></b><b style="mso-bidi-font-weight: normal;"><span lang="FI" style="font-family: "Arial","sans-serif"; mso-ansi-language: FI;">DI
INDONESIA DENGAN MODEL PROGRAM DI KABUPATEN BANDUNG BARAT”</span></b><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">,</span></b><span lang="IN" style="font-family: "Arial","sans-serif";"> </span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Oleh : Kanaidi
& Amrizal</span><span lang="IN" style="font-family: "Arial","sans-serif";">.
(Artikel Ilmiah dipublikasikan pada </span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Procceding Seminar Nasional <i style="mso-bidi-font-style: normal;">Techno-Economy</i> Univ.<i style="mso-bidi-font-style: normal;">WIDYATAMA</i></span><span lang="IN" style="font-family: "Arial","sans-serif";">, Bandung, </span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Februari </span><span lang="IN" style="font-family: "Arial","sans-serif";">20</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">1</span><span lang="IN" style="font-family: "Arial","sans-serif";">0, hal. </span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">1</span><span lang="IN" style="font-family: "Arial","sans-serif";">-</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">15</span><span lang="IN" style="font-family: "Arial","sans-serif";">)</span><span lang="IN" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> </span><span lang="IN"><a href="http://poltekpos.ac.id/repository/gdl.php?mod=browse&op=read&id=1--kanaidiamr-52&newtheme=green"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">http://poltekpos.ac.id/repository/gdl.php?mod=browse&op=read&id=1--kanaidiamr-52&newtheme=green</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">21.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="color: black; font-family: "Arial","sans-serif";">Survei Peluang Angkutan Feeder Kereta Api KRL di Bogor, Depok,
Tangerang</span></b><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">,</span></b><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="color: black; font-family: "Arial","sans-serif";"> dan Bekasi</span></b><span style="color: black; font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. Oleh : A. Yunani, Kanaidi, dkk </span><span lang="IN" style="font-family: "Arial","sans-serif";">(Penelitian Kelompok, Tahun 20</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">1</span><span lang="IN" style="font-family: "Arial","sans-serif";">0)</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">.</span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="margin-left: 41.75pt; margin-top: 6.0pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; tab-stops: list 42.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">22.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span lang="IN"><a href="http://ken-kepuasan.blogspot.com/2012/03/analisis-kepuasan-pelanggan-dan-brand.html"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; text-decoration: none; text-underline: none;">Analisis Kepuasan Pelanggan dan Brand
Image PT. POS INDONESIA (Studi pada Kantorpos Besar Medan 20000)</span></b></a></span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"><span style="mso-spacerun: yes;"> </span></span><span lang="IN" style="font-family: "Arial","sans-serif";">oleh
: <span style="mso-bidi-font-weight: bold;">Kanaidi, SE., M.Si</span></span><b><span lang="IN" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> </span></b><span lang="IN" style="font-family: "Arial","sans-serif";">(Publikasi pada : <b>Proceeding
Seminar Nasional Akuntansi - Bisnis</b> (SNAB) 2012, 27 Maret 2012, ISSN :
2252-3936)</span><span lang="IN" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> </span><span lang="IN"><a href="http://ken-kepuasan.blogspot.com/2012/03/analisis-kepuasan-pelanggan-dan-brand.html"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">http://ken-kepuasan.blogspot.com/2012/03/analisis-kepuasan-pelanggan-dan-brand.html</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoListParagraphCxSpFirst" style="margin-bottom: 6.0pt; margin-left: 42.0pt; margin-right: 0in; margin-top: 6.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">23.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">ANALISIS
<i style="mso-bidi-font-style: normal;">CUSTOMER RELATIONSHIP MANAGEMENT</i>
(CRM) </span></b><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"><span style="mso-spacerun: yes;"> </span></span></b><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">PADA SBU POS
ADMAIL</span></b><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. </span><span lang="IN" style="font-family: "Arial","sans-serif";">Oleh :</span><span lang="IN" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> </span><span lang="IN" style="font-family: "Arial","sans-serif";">Kanaidi & Ari Kurniawan</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. </span><span lang="IN" style="font-family: "Arial","sans-serif";">(Penelitian Mandiri 201</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">1</span><span lang="IN" style="font-family: "Arial","sans-serif";">)</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. </span><span lang="IN" style="font-family: "Arial","sans-serif";">Publikasi pada</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">: </span><span lang="IN" style="font-family: "Arial","sans-serif"; mso-bidi-font-weight: bold;">Jurnal
<b>BANKING & MANAGEMENT</b></span><span lang="IN" style="font-family: "Arial","sans-serif";">,
Vol 1. No.1, Mei 2012 ISSN : 2252-8520)</span><span lang="IN"> <a href="http://ken-crm.blogspot.com/2011/11/analisis-customer-relationship.html"><span style="font-family: "Arial","sans-serif";">http://ken-crm.blogspot.com/2011/11/analisis-customer-relationship.html</span></a></span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> atau</span><span lang="IN" style="font-family: "Arial","sans-serif";"><span style="mso-spacerun: yes;"> </span>:</span><span lang="IN" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> </span><span lang="IN"><a href="http://www.ekuitas.ac.id/file/image/Jurnal/Kanaidi%20%26%20Ari%20Kurniawan.pdf"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">http://www.ekuitas.ac.id/file/image/Jurnal/Kanaidi%20%26%20Ari%20Kurniawan.pdf</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: 6.0pt; margin-left: 41.75pt; margin-right: 0in; margin-top: 6.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-bidi-font-weight: bold; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">24.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b><span lang="IN" style="font-family: "Arial","sans-serif";">PENGARUH <i>BRAND EQUITY </i>TERHADAP
LOYALITAS KONSUMEN TEH BOTOL SOSRO</span></b><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";"> <span style="mso-bidi-font-weight: bold;">DI KALANGAN MAHASISWA POLITEKNIK POS
INDONESIA</span></span></b><b><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"><span style="mso-spacerun: yes;"> </span></span></b><span lang="IN" style="font-family: "Arial","sans-serif"; mso-bidi-font-weight: bold;">Oleh
: Kanaidi dan Desi Nurmayasari</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US; mso-bidi-font-weight: bold;"> (Penelitian Mandiri 2012).
Publikasi pada : </span><span lang="IN" style="font-family: "Arial","sans-serif"; mso-bidi-font-weight: bold;">Jurnal </span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="font-family: "Arial","sans-serif";">ProMaRK</span></b><span lang="IN" style="font-family: "Arial","sans-serif";"> Vol.<span style="mso-spacerun: yes;"> </span>2, No.2 Desember<span style="mso-spacerun: yes;"> </span>2011. ISSN : 2087-3077.</span><span lang="IN" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> </span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"><a href="http://ken-brand1.blogspot.com/2012/11/pengaruh-brand-equity-terhadap.html">http://ken-brand1.blogspot.com/2012/11/pengaruh-brand-equity-terhadap.html</a></span><span lang="IN" style="font-family: "Arial","sans-serif"; mso-bidi-font-weight: bold;"></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 41.75pt; margin-right: 0in; margin-top: 6.0pt; mso-add-space: auto; mso-list: l0 level1 lfo1; tab-stops: list 42.0pt; text-align: justify; text-indent: -.25in;">
<span lang="IN" style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">25.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span lang="IN" style="color: black; font-family: "Arial","sans-serif";">Survei Kesiapan Karyawan PT. Pos Indonesia (Persero) dalam
Menghadapi Perubahan Organisasi</span></b><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">
dan Dukungan Penerapan GCG di PT Pos Indonesia</span></b><span lang="IN" style="font-family: "Arial","sans-serif";">.</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> Oleh : Kanaidi & Suparno Saputra</span><span lang="IN" style="font-family: "Arial","sans-serif";"> (Penelitian </span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Hibah Bersaing
DIKTI/DIKNAS<span style="color: black;">, </span></span><span lang="IN" style="font-family: "Arial","sans-serif";">Tahun 20</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">12</span><span lang="IN" style="font-family: "Arial","sans-serif";">)</span><span style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">. </span><span lang="IN"><a href="http://ken-gcg.blogspot.com/2012/11/peranan-internal-marketing-dalam.html"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">http://ken-gcg.blogspot.com/2012/11/peranan-internal-marketing-dalam.html</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif";"></span></div>
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<span lang="IN" style="font-family: "Arial","sans-serif"; font-size: 14.0pt;">Artikel
lengkap dikompilasi oleh/<b>hubungi </b>:</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="IN"><a href="http://www.pemimpinunggul.com/thesis/kanaidi.html"><b><span style="color: #0400ff; font-family: "Arial","sans-serif"; font-size: 14.0pt; text-decoration: none; text-underline: none;">Kanaidi, SE., M.Si</span></b></a></span><b><span lang="IN" style="font-family: "Arial","sans-serif"; font-size: 14.0pt;"> </span></b><span lang="IN" style="font-family: "Arial","sans-serif"; font-size: 14.0pt;">(Penulis</span><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-ansi-language: EN-US;"> Buku</span><span lang="IN" style="font-family: "Arial","sans-serif"; font-size: 14.0pt;">,
Peneliti, PeBisnis, Trainer dan Dosen </span><span lang="IN"><a href="http://evaluasi.dikti.go.id/epsbed/datadosen/0410036301"><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt;"><span style="mso-spacerun: yes;"> </span>Marketing Management</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif"; font-size: 14.0pt;">).</span></div>
<div class="MsoNormal">
<span lang="IN" style="font-family: "Arial","sans-serif"; font-size: 14.0pt;">e-mail
ke : </span><span lang="IN"><a href="mailto:kana_ati@yahoo.com"><span style="color: #0400ff; font-family: "Arial","sans-serif"; font-size: 14.0pt;">kana_ati@yahoo.com</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif"; font-size: 14.0pt;"> atau </span><span lang="IN"><a href="mailto:kanaidi@poltekpos.ac.id"><span style="color: #0400ff; font-family: "Arial","sans-serif"; font-size: 14.0pt;">kanaidi@poltekpos.ac.id</span></a></span><span lang="IN" style="font-family: "Arial","sans-serif"; font-size: 14.0pt;"><br />
HP. 08122353284 </span></div>
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Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-856362585104789161.post-90399672794254134892012-10-01T17:32:00.004-07:002012-10-01T17:54:31.004-07:00Creative Strategy in Direct and Interactive Marketing and Integrated Marketing Communications Instruction<div style="text-align: center;">
By : <b>Susan K. Jones</b></div>
<div style="text-align: center;">
DMEF 2008 <b>Direct/Interactive Marketing Research Summit</b>, p.1-5</div>
<br />
Professionals in direct and interactive marketing (DIM) and integrated marketing communications (IMC) have worked to reach a profitable balance between science and art as well as technique and creativity. At its best, DIM in IMC combines the freedom to explore new worlds of creativity with the discipline of measured response. This paper offers an overview of direct and interactive marketing creative strategy concepts, presented in ways that encourage effective teaching and learning. Specific examples of how the concepts can be presented in class using active learning are also provided.<br />
<br />
Integrated Marketing Communications encompasses general advertising, direct marketing, sales promotion and public relations. None of the four elements of IMC is inherently superior or inferior; they all have important functions in an integrated campaign. The campaign should focus on a “big idea” and a graphic look that threads through all four elements. This maximizes the chances that consumers will get the message and then have the message reinforced and layered in their memories without the “cognitive dissonance” that arises from mixed messages or incongruous graphic elements.<br />
<br />
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Trebuchet MS","sans-serif";">. . . . . </span><span lang="PT-BR" style="font-family: "Trebuchet MS","sans-serif"; font-size: 12pt;"> </span>(<a href="mailto:kana_ati@yahoo.com" style="color: #0400ff; text-decoration: none;">baca_selengkapnya</a> )<br />
<br />
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<b><a href="http://www.pemimpinunggul.com/thesis/kanaidi.html" style="color: #0400ff; text-decoration: none;">Kanaidi, SE., M.Si</a> </b>(Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management).<br />
e-mail ke : <a href="mailto:kana_ati@yahoo.com" style="color: #0400ff; text-decoration: none;">kana_ati@yahoo.com</a> atau <a href="mailto:kanaidi@poltekpos.ac.id" style="color: #0400ff; text-decoration: none;">kanaidi@poltekpos.ac.id</a></div>
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Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-856362585104789161.post-50777186731812489342012-07-25T07:30:00.000-07:002012-07-25T07:33:12.279-07:00Behavioral Economics and Marketing: Structuring Choices and Accounting For Biases in Customer Behavior<div style="text-align: center;">
by : <b>DAVE NASH & JOHN PEEBLES</b></div>
<div style="text-align: center;">
Published : <b>Journal Integreted Marketing Communication </b>- 2011</div>
<br />
<b>Abstract:</b><br />
Social marketing and behavioral economics have much in common. Each considers how individuals respond to various stimuli and how various incentives can drive desired (and profit maximizing) behaviors. Behavioral economics differs from classical economics in the strict assumptions regarding rational thoughts and choices that are lessened to allow for emotion, poor judgment, and various cultural influences. Marketers must manage the precursors of choice by creating opportunities and removing barriers. Furthermore, they must reinforce choice consequences by creating the most appealing cost-benefit bundle in order to alter long term behavior and customer value. This can be achieved as a result of social marketing techniques optimizing various types of choice architecture. These social marketing techniques utilize insight into the sometimes irrational and emotional behavior of consumers – at the heart of behavioral economics - to incentivize profit-maximizing behaviors and enhance long-term customer value.<br />
<br />
Behavioral economics can help firms improve online and other customer touch point marketing efficacy. Behavioral economics has been defined as “the combination of microeconomic concepts, principles and measures along with concepts, principles and experimental methods developed by behavior analysts” (Madden, 2000). As such, behavioral economists offer insight into how customers really make decisions – especially purchase decisions based upon the choices available to them – not just how they should rationally make decisions.<br />
Behavioral economics differs from classical economics in that the <span lang="PT-BR" style="font-family: "Trebuchet MS","sans-serif"; font-size: 12pt;">. </span>(<a href="mailto:kana_ati@yahoo.com" style="color: #0400ff; text-decoration: none;">baca_selengkapnya</a> )
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<b><a href="http://www.pemimpinunggul.com/thesis/kanaidi.html" style="color: #0400ff; text-decoration: none;">Kanaidi, SE., M.Si</a> </b>(Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management).</div>
<div class="MsoNormal">
e-mail ke : <a href="mailto:kana_ati@yahoo.com" style="color: #0400ff; text-decoration: none;">kana_ati@yahoo.com</a> atau <a href="mailto:kanaidi@poltekpos.ac.id" style="color: #0400ff; text-decoration: none;">kanaidi@poltekpos.ac.id</a><br />
HP. 08122353284 </div>
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</ul>Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-856362585104789161.post-75385318074312551192012-07-25T07:21:00.000-07:002012-07-25T07:21:10.891-07:00Learning from integrated marketing: How to optimise personalised customer marketing strategies<div style="text-align: center;">
by : <b>Angus Jenkinson</b></div>
<div style="text-align: center;">
Published : <b>Journal of Direct, Data and Digital Marketing Practice</b> (2007) 8, 319 – 335</div>
<br />
<b>Abstract</b><br />This paper considers the implications of integrated marketing<br />for direct marketers. Based on a model of integrated marketing<br />previously reported in the journal, it reviews fi ve customer<br />experience factors that form a single coherent driver of business<br />success as well as the antecedent business performance<br />characteristics that determine excellence in managing customer<br />experience. It suggests signifi cant practical changes for the practice<br />of communication planning and evaluation, and further argues that<br />the broad community of ‘ direct marketing ’ practitioners responsible<br />for managing personalised relationships has acquired a body of<br />skills and experience with considerable relevance to marketing best<br />practice, organisation development and strategy in general.<br />
<br />
<b>Introduction</b><br />This is the second of two linked papers reviewing research fi ndings of<br />the Centre for Integrated Marketing and their implications for direct<br />marketers and others who have responsibility for managing customer<br />relations and / or generating personal communication tailored to the<br />interests and behaviours of segments and individuals, such as an<br />interactive webpage, mail / e-mail, mobile phone text, interactive TV,<br />and service or sales interaction. For the sake of convenience .....<span lang="PT-BR" style="font-family: "Trebuchet MS","sans-serif"; font-size: 12pt;">. </span>(<a href="mailto:kana_ati@yahoo.com" style="color: #0400ff; text-decoration: none;">baca_selengkapnya</a> )
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<b><a href="http://www.pemimpinunggul.com/thesis/kanaidi.html" style="color: #0400ff; text-decoration: none;">Kanaidi, SE., M.Si</a> </b>(Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management).</div>
<div class="MsoNormal">
e-mail ke : <a href="mailto:kana_ati@yahoo.com" style="color: #0400ff; text-decoration: none;">kana_ati@yahoo.com</a> atau <a href="mailto:kanaidi@poltekpos.ac.id" style="color: #0400ff; text-decoration: none;">kanaidi@poltekpos.ac.id</a><br />
HP. 08122353284 </div>
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</ul>Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-856362585104789161.post-66729540381392467312012-07-25T07:12:00.001-07:002012-07-25T07:13:59.255-07:00ROLE OF INTEGRATED MARKETING COMMUNICATION IN MODERN INDIAN BUSINESS<div style="text-align: center;">
by : <b>Surendra Sisodia & Narendra Telrandhe</b></div>
<div style="text-align: center;">
Published : <b>Journal of Arts Science & Commerce </b>ISSN 2229-4686</div>
<div style="text-align: center;">
Vol.– I, Issue –1,October 2010 </div>
<b><br /></b><br />
<b>ABSTRACT</b><br />
<div style="text-align: justify;">
The present paper torches upon the emergence of integrated marketing communications (IMC) that has significantly influenced thinking and acting among all types of companies and organizations facing the realities of competition in the present open economy. It has been proved as an efficient promotional tool to communicate more universally, clear, and effectively. The paper put lights on various facets of Integrated Marketing Communication (IMC) especially in Indian Business Scenario. The challenges and scopes of IMC with the context of strategies, implementation, and audit have also been discussed.</div>
<b>Keywords :</b> Integrated Marketing, Social networking, Indian Business<br />
<br />
<b>Introduction:</b><br />
<div style="text-align: justify;">
In today’s ever changing “Nanosecond Culture” of social networks, empowered customers and hyper competition, we need to be prepared to immediately implement holistic thinking for our marketing and communications strategy. With an increase in global competition, technological advances, and fast informed customers, it is important for businesses to make a powerful impact on target audiences and markets. Integrated Marketing Communication (IMC) is one of the most important communications trends adopted all over. It is one such step toward an integrated approach to achieving efficiency by synergy.The emergence of this concept has become one of the most significant examples of development in the marketing discipline. It has influenced thinking and acting among companies but also authorities, state owned companies and political parties, all facing the realities of competition in an open economy.</div>
<br />
<b>The concept of IMC</b><br />
As a concept IMC has become well known on an international scale during the 1990s. Thus IMC is a term whose widespread use is comparatively recent, a fact, which . .<span lang="PT-BR" style="font-family: "Trebuchet MS","sans-serif"; font-size: 12pt;">. </span>(<a href="mailto:kana_ati@yahoo.com" style="color: #0400ff; text-decoration: none;">baca_selengkapnya</a> )
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<b><a href="http://www.pemimpinunggul.com/thesis/kanaidi.html" style="color: #0400ff; text-decoration: none;">Kanaidi, SE., M.Si</a> </b>(Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management).</div>
<div class="MsoNormal">
e-mail ke : <a href="mailto:kana_ati@yahoo.com" style="color: #0400ff; text-decoration: none;">kana_ati@yahoo.com</a> atau <a href="mailto:kanaidi@poltekpos.ac.id" style="color: #0400ff; text-decoration: none;">kanaidi@poltekpos.ac.id</a><br />
HP. 08122353284 </div>
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</ul>Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-856362585104789161.post-53711704063222004372012-07-25T07:07:00.001-07:002012-07-25T07:07:46.659-07:00Integrated Marketing Communications in Retailing<div style="text-align: center;">
by : <b>Kalyan Raman </b>and <b>Prasad A. Naik - 2007</b></div>
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<b>Introduction</b><br />A computer scientist, Mark Weiser, envisioned over a decade ago that future environments would be saturated with computing and communication capability, but yet gracefully integrated with human users (Weiser 1991). His vision manifests itself in smart environments, where useful technologies disappear and “weave themselves into the fabric of everyday life until they are indistinguishable from it.” Retailing environments are poised to become such smart environments with modern technologies such as RFID (Radio Frequency Identification), wireless sensors, the ubiquitous Internet, and mobile computing. Communication is the central part of this smart retailing environment that proactively anticipates the consumer’s needs and makes recommendations to assist consumers’ decision-making process. The key challenge for retailers is to build strong brands by orchestrating in-store communications (e.g., Personal Shopping Assistant) with the usual out-of-store branding communications (e.g., print advertisement).<br />To achieve this orchestration, retailers will find the concept of Integrated Marketing Communications (IMC) relevant for designing profitable marketing strategies.<br />We organize this chapter as follows. We first present the genesis and definition of IMC and review the standard multimedia model of communications. We next contrast this standard model with the IMC framework, highlighting how retailers should act differently to determine the amount and allocation of budgets in the presence of synergies that emerge within the IMC context. In addition, we discuss the effects of uncertainty on the profitability of IMC programs. Finally, we extend the IMC framework to futuristic retailing and identify new research avenues....<span lang="PT-BR" style="font-family: "Trebuchet MS","sans-serif"; font-size: 12pt;">. </span>(<a href="mailto:kana_ati@yahoo.com" style="color: #0400ff; text-decoration: none;">baca_selengkapnya</a> )
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e-mail ke : <a href="mailto:kana_ati@yahoo.com" style="color: #0400ff; text-decoration: none;">kana_ati@yahoo.com</a> atau <a href="mailto:kanaidi@poltekpos.ac.id" style="color: #0400ff; text-decoration: none;">kanaidi@poltekpos.ac.id</a><br />
HP. 08122353284 </div>
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</ul>Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-856362585104789161.post-9449429598808155132012-06-30T04:37:00.001-07:002012-06-30T04:37:50.374-07:00Strategi Komunikasi Pemasaran Terpadu di PT Bank Artha Graha International, Tbk<div style="text-align: center;">
oleh : <b>Denisha Priyadi Firmansyah</b></div>
<div style="text-align: center;">
(Publikasi pada <span lang="EN-US" style="font-family: "; font-size: 12pt;"> : </span><b><span lang="EN-US" style="font-family: "; font-size: 12pt;">Jurnal BANKING & MANAGEMENT</span></b><span lang="EN-US" style="font-family: "; font-size: 12pt;">, Vol 1. No.1, Mei 2012 ISSN : 2252-8520) </span><b><span lang="EN-US" style="font-family: "; font-size: 12pt;"></span></b></div>
<b><span lang="EN-US" style="font-family: "; font-size: 12pt;"><br /></span></b><br />
<b><span lang="EN-US" style="font-family: "; font-size: 12pt;">ABSTRACT</span></b><br />
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The role of the banking sector to improve the economic condition of a nation is getting more important, with more than 231 millions population only 20,77% of people that already became banks customer in Indonesia. There are more than 120 commercial banks and 2296 micro banks in Indonesia nowadays, foreign investors penetration and the emergence of Syariah banking system build up the intensify competitions among domestic banks. Customers now are faced with many banking options.</div>
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. . . . .(<a href="mailto:kana_ati@yahoo.com" style="color: #0400ff; text-decoration: none;">baca_selengkapnya</a>)
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<br /></div>Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-856362585104789161.post-90991065879656459042012-05-09T19:17:00.001-07:002012-05-09T19:20:31.991-07:00Special event management and event marketing: A case study of TKBL all star 2011 in Turkey<div style="text-align: center;">
By : <b>Huseyin Kose, Mehpare Tokay Argan & Metin Argan</b> </div>
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Published by : <b>Journal of Management and Marketing Research</b> (<span style="font-family: Arial; font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;">Vol. 8 - September, 2011)</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: Arial; font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><b>ABSTRACT</b><br />The aim of the study is to show the dimensions applied while managing and marketing a successful special sport event and is going to make several contributions for the sport event managers and sport marketing managers about how to use event management dimensions effectively and shape strategies based on this perspective. Case study was employed to analyze a sport event based on event management and event marketing perspectives. Data in the study was collected from primary as well as secondary data sources (observations, internet resources, press and visual media). The main data collection techniques employed was personal semi-structured interviewing and observations. The researchers carried out five group interviews, with key informants in the special sport event. This paper focuses on the dimensions of event management named ticketing, transportation, human resources (volunteers and trained staff), budgeting, marketing and PR and risk management.<br /> </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: Arial; font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;">Keywords: Event, marketing, special event, event management, event marketing</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div>
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<span style="font-family: Arial; font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><span style="font-size: x-small;"><b>INTRODUCTION</b><br />The event industry is one of the world’s largest employers and contributes major positive economic impact (Theocharis, 2008). The event is all about people-people coming together to create, operate, and participate in an experience (Silvers, 2004). It is an activity that gathers the target group in time and room, a meeting where a message is communicated and happening is created (Eckerstein, 2002). The term event is used for describing different activities designed for different purposes. These activities can be art, sports, tourism and social activities, and can also be activities organized by giant organizers more professional and more formal (Argan, 2007). According to Getz and Goldblatt, events are ‘a unique moment in time’ and ‘aside from everyday occurrences’ (Berridge, 2007). Public or private, commercial or charitable, celebratory or commemorative-events bring people together to share an experience and produce a measurable outcome (Silvers, 2004). Civic events, conventions, expositions, fairs and festivals, hallmark events, hospitality, incentive travel, meetings and conferences, retail events, reunions, social life-cycle events, sport events, and tourism are the examples of subfields of events (Goldblatt, 2005). Every event has an organization behind it; . . . </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span>.<span style="font-family: "Trebuchet MS","sans-serif";">. . </span><span lang="PT-BR" style="font-family: "Trebuchet MS","sans-serif"; font-size: 12pt;">. </span>(<a href="mailto:kana_ati@yahoo.com" style="color: #0400ff; text-decoration: none;">baca_selengkapnya</a> )</div>
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<br />Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-856362585104789161.post-61309782837085482672012-04-25T17:49:00.000-07:002012-11-27T02:10:48.370-08:00WORD OF MOUTH AND VIRAL MARKETING: Taking the temperature of the hottest trends in marketing<div style="text-align: center;">
by: <b>Rick Ferguson</b></div>
<div style="text-align: center;">
Published : <b>Journal of Integrated Marketing Communications</b> - 2010<br />
</div>
<br />
<b>ABSTRACT</b><br />
Word of mouth or viral marketing efforts are not always a sure bet. But a well-placed, calculated and provocative campaign can spark a firestorm of buzz that sometimes can be effective for years in non-terminal new mediums like the Internet. Marketers must follow the Viral Commandments when creating a word of mouth campaign to ensure marketing resources are put to highest and best use. Focusing on identifying the consumer is a vital step to build advocacy. Viral marketing shouldn’t anchor a marketing strategy but when used effectively can be an important ace-up-the-sleeve. How much of an actionable response can be evoked and measured from viral and word of mouth campaigns? Testimonials and commentary from marketers practicing these methods and the pundits that attempt to gauge the effectiveness. This article studies examples of emerging marketing trends such as word of mouth and viral marketing, and attempts to determine their measurability in terms of return on investment.. . . .<span lang="PT-BR" style="font-family: "; font-size: 12pt;"> </span>(<a href="mailto:kana_ati@yahoo.com" style="color: #0400ff; text-decoration: none;">baca_selengkapnya</a> )<br />
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Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-856362585104789161.post-1558534745741262562012-04-25T05:12:00.001-07:002012-04-25T17:40:46.320-07:00Understanding IMC in Emerging Markets: A study of the resources and marketing landscape of ten emerging markets<div style="text-align: center;">
by : <b>Sara Al-Hemaidi </b><i>et al - </i>2011<i><br /></i></div>
<br />
<div style="text-align: justify;">
<b>Abstract:</b><br />
The aim of “Understanding IMC in Emerging Markets” is to provide a Marketing Communications (MARCOM) framework infused with principles of integrated marketing communications (IMC), for marketing professionals entering or operating in emerging markets. Currently, multinationals and marketers are regularly met with failure as they ineffectively apply western principles to emerging markets. This study explores the dichotomy between the need for MARCOM guidelines by 80% of the world and the lack of available resources. Research focused on 10 countries spanning four regions: China, Egypt, India, Indonesia, Kenya, Morocco, Nigeria, Qatar, South Africa and Thailand. To provide a clearer picture of the current MARCOM landscape, this study compiles extensive data on key areas including: infrastructure and logistical systems, role of government and bureaucracy, development of media systems (both traditional and digital) and consumer behavior and consumption patterns. Additionally, in an effort to showcase marketing communication strategies taking place in emerging markets, this study includes an exploration of application by specific brands. . . <span style="font-family: "Trebuchet MS","sans-serif";">. . . . . </span><span lang="PT-BR" style="font-family: "Trebuchet MS","sans-serif"; font-size: 12pt;"> </span>(<a href="mailto:kana_ati@yahoo.com" style="color: #0400ff; text-decoration: none;">baca_selengkapnya</a>)</div>
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e-mail ke : <a href="mailto:kana_ati@yahoo.com">kana_ati@yahoo.com</a> atau <a href="mailto:kanaidi@poltekpos.ac.id">kanaidi@poltekpos.ac.id</a></div>
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</ul>Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-856362585104789161.post-85420641746763921522012-04-24T07:34:00.001-07:002012-04-25T17:41:32.310-07:00Creative Strategy in Direct and Interactive Marketing and Integrated Marketing Communications Instruction<div style="text-align: center;">
by : <b>Susan K. Jones</b></div>
<div style="text-align: center;">
<b>DMEF 2008 Direct/Interactive Marketing Research Summit</b></div>
<div style="text-align: center;">
Competitive Paper Extended Abstract</div>
<br />
<div style="text-align: justify;">
Professionals in direct and interactive marketing (DIM) and integrated marketing communications (IMC) have worked to reach a profitable balance between science and art as well as technique and creativity. At its best, DIM in IMC combines the freedom to explore new worlds of creativity with the discipline of measured response. This paper offers an overview of direct and interactive marketing creative strategy concepts, presented in ways that encourage effective teaching and learning. Specific examples of how the concepts can be presented in class using active learning are also provided.<br />
Marketing educators should strive to provide students with the knowledge and skills needed for effective integrated marketing communications. Some marketing professionals express concern that graduates do not know how to execute theoretical concepts in practical situations. Thus an interdisciplinary approach that mirrors the IMC profession makes most sense. The key to managing that process in the classroom is to present IMC as a whole concept with several parts rather than distinct practices that get cobbled together to form an overall IMC plan.</div>
<div style="text-align: justify;">
Indeed previous research on effectively teaching concepts in IMC includes using a broad perspective (Scott, 2001) and an interdisciplinary approach (Everett, Siegel, & Marchant, 1999). However, a study on marketing curriculum and delivery found that in general, IMC is taught in a typical classroom lecture environment without utilizing active learning (Schultz, Kerr, Kim, & Patti, 2007). Active learning enriches the classroom experience and has a positive impact on student outcomes (Drea, Tripp, & Stuenkel, 2005).</div>
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<a href="http://www.pemimpinunggul.com/thesis/kanaidi.html"><span style="font-size: 12pt;">Kanaidi, SE., M.Si</span></a> (Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management). </div>
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e-mail ke : <a href="mailto:kana_ati@yahoo.com">kana_ati@yahoo.com</a> atau <a href="mailto:kanaidi@poltekpos.ac.id">kanaidi@poltekpos.ac.id</a></div>
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<br />Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-856362585104789161.post-6722453064122606642012-04-24T07:26:00.002-07:002012-04-24T07:27:28.173-07:00An inside-out approach to integrated marketing communication An international analysis<div style="text-align: center;">
by : <b>Gayle Kerr</b></div>
<div style="text-align: center;">
Published : <b>International Journal of Advertising</b>, 27(4), pp. 511–548 © 2008 Advertising Association</div>
<br />
<div style="text-align: justify;">
The ‘inside-out’ approach used in this paper describes the implied educators’ perceptions of integrated marketing communication (IMC). From an analysis of 87 IMC course syllabi from six countries, and in-depth conversations with IMC programme directors and developers, we sought to determine whether those who teach IMC have reached a consensus on what IMC is; whether they embrace, reject or simply tolerate this new discipline area; and, specifically, how they are presenting IMC to the next generation of<br />
practitioners and scholars.<br />
The findings suggest that what is being taught around the world continues to be what would traditionally be considered promotions strategy, advertising management or marketing communication with minor IMC theory or content. For the most part, the syllabi we evaluated neither drew from the key constructs of IMC, nor were the key writers and published disciplinary research included in the course offerings. This gap – between what IMC writers have put forth, the established industry practices and what is being taught to the next generation of practitioners and academics – presents a significant challenge.<br />
This is a particular challenge to the scholars and teachers who are charged with the responsibility of encouraging best practices, presenting the most current and relevant applications and research approaches, and including the most current theory in their course delivery.<br />
<br />
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<a href="http://www.pemimpinunggul.com/thesis/kanaidi.html"><span style="font-size: 12pt;">Kanaidi, SE., M.Si</span></a> (Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management). </div>
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e-mail ke : <a href="mailto:kana_ati@yahoo.com">kana_ati@yahoo.com</a> atau <a href="mailto:kanaidi@poltekpos.ac.id">kanaidi@poltekpos.ac.id</a></div>
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</div>Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0tag:blogger.com,1999:blog-856362585104789161.post-84908515565943519152012-04-24T06:38:00.006-07:002012-04-24T07:21:32.990-07:00Using Events to Drive an Integrated Marketing Model<div style="text-align: center;">
by : <b>Mary Fehrnstrom & David M. Rich</b></div>
<div style="text-align: center;">
Published : Journal of <b>Integrated Marketing Communications</b> 2009</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Abstract</b><br />
Event marketing, a surprisingly effective channel to drive integration efforts, has in many cases become the connective, centralizing element of a campaign, drawing upon every other channel to optimize the brand experience and drive brand engagement. Getting there, however, requires fundamental changes in the way teams and talent work together, how departments are structured and the way in which the various agencies interact. For events to work as a lever to drive a marketing integration, these changes must be based on a new set of guidelines and strategic experience mapping (SEM).<br />
As audiences increasingly turn to multiple sources for information and companies acknowledge the futility of simply turning up the advertising volume, the value of integrated marketing communications (IMC) is becoming more apparent.<br />
Highly choreographed and targeted, integrated campaigns draw upon the strengths of broadcast, digital media, online social networking, advertising, direct mail, live experiences and other media to efficiently engage and move audiences through the sales cycle— wherever they live, work and play.<br />
After years of industry debate and experimentation, what has become clear is that IMC requires more than mere adjustment of tactical plans to include multiple disciplines.. . .<br />
<br />
Artikel lengkap dikompilasi oleh/<span style="font-weight: bold;">hubungi</span> :<br />
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<a href="http://www.pemimpinunggul.com/thesis/kanaidi.html"><span style="font-size: 12pt;">Kanaidi, SE., M.Si</span></a> (Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management). </div>
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e-mail ke : <a href="mailto:kana_ati@yahoo.com">kana_ati@yahoo.com</a> atau <a href="mailto:kanaidi@poltekpos.ac.id">kanaidi@poltekpos.ac.id</a></div>
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<li><a href="http://ken-promark.blogspot.com/">Jurnal Business & Marketing</a></li>
<li><a href="http://ken-msdm.blogspot.com/">Jurnal Manajemen Sdm</a></li>
<li><a href="http://www.scribd.com/doc/38936948/Daftar-Judul-Hasil-PENELITIAN-Relevan">Daftar-Judul-Hasil-PENELITIAN-Relevan</a></li>
<li><a href="http://ken-servqual1.blogspot.com/">Jurnal Kualitas Jasa (Servqual)</a></li>
<li><a href="http://ken-loyalty.blogspot.com/">Jurnal Loyalitas Pelanggan (Loyalty)</a></li>
<li><a href="http://ken-image1.blogspot.com/">Jurnal Corporate Image</a></li>
</ul>
</div>Kanaidi, SE., M.Sihttp://www.blogger.com/profile/03647932834042123327noreply@blogger.com0