Sabtu, 30 Juni 2012

Strategi Komunikasi Pemasaran Terpadu di PT Bank Artha Graha International, Tbk

oleh : Denisha Priyadi Firmansyah
(Publikasi pada : Jurnal BANKING & MANAGEMENT, Vol 1. No.1, Mei 2012  ISSN : 2252-8520)


ABSTRACT
The role of the banking sector to improve the economic condition of a nation is getting more important, with more than 231 millions population only 20,77% of people that already became   banks customer in Indonesia. There are more than 120 commercial banks and 2296 micro banks in Indonesia nowadays, foreign investors penetration and the emergence of Syariah banking system build up the intensify competitions among domestic banks. Customers now are faced with many banking options.
. . . . .(baca_selengkapnya)

Artikel lengkap dikompilasi oleh/hubungi :
Kanaidi, SE., M.Si (Penulis, Peneliti, PeBisnis, Trainer dan Dosen Marketing Management). e-mail ke : kana_ati@yahoo.com atau kanaidi@poltekpos.ac.id
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